A BEER TOWER IN HONG KONG MADE IN BARCELONA

Blue Girl® is the leading premium beer brand in Hong Kong that offers superior quality to its consumers. Owned by the Jebsen Group, Blue Girl® was aware of our proven work methodology and successes, and collaborated with us to design a beer dispenser to enhance the customer journey. It enables Blue Girl® to be more visible and accessible for customers, helping to drive beer sales and encourage customers to try the beers.

Our global operational capacity allowed us to work closely with the client to be able to respond both to the technical specifications for assembly and disassembly, and to create a beer column that would transmit all the values of the brand.

The end result is a beer column with slender, sinuous lines in the iconic brand’s blue colour combined with shiny chrome to prominently showcase the Blue Girl® brand and heighten brand awareness across various points of sale.

A great success in the Central Asian market and certainly not the last.

You can see the new Blue Girl beer dispenser in our Ideliq catalog.