HAVING SOUL MAKES THE DIFFERENCE
Ideliq is the Aplimet brand that draws on the essence
of each brand in order to take the customisation of dispensers a step further.
Ideliq is the Aplimet brand that draws on the essence
THE DIFFERENCE BETWEEN
HAVING A SOUL AND NOT:
TO BE OR NOT TO BE
The soul is an intuition, diffuse, immaterial, ethereal, mysterious. And yet, it defines the authentic self. Because without a soul, we are insubstantial.
To have a soul is to possess a formidable, personal and non-transferable inner force. A latent force which governs actions and which is nourished by our experiences.
But the challenge lies in locating it and bringing it to the surface. Only then, when it is made manifest, do we know that it exists.
OUR CLIENTS.
SOUL, ESSENCE, INSPIRATION.
YOUR IMAGE
AT THE POINT
OF SALE
Beer brands build their identity via multiple channels: they tell us their stories in the advertising media or they speak with us on the net.
Why not also do it at the place where the consumer decides to order a beer?
A beer tap is the perfect way to do this: it’s like having a permanent advertisement for your brand wherever it is visible.
What’s more, it will be even more effective if it is through a product that casts a knowing wink to beer lovers so as to lead them to the heart of the brand.
LOCATING A BRAND’S SOUL
IN ORDER TO HELP THEM STAND OUT
We draw upon the essence of each brand in order to design exclusive products that portray it to the world.
That is why we say that we create products “with soul”: because they have the ability to explain the story of each brand, to drink from their memory and imbue it with meaning.
To discover the soul is to get to the core. It is to interrogate the brand until it confesses. Only then will we discover the essence that marks it out from the rest so that we can display it in an exclusive personalised dispenser.
A WAY TO REVEAL A BRAND’S ESSENCE
Urban, cosmopolitan, hedonistic, Mediterranean? We have developed our own analysis methodology that helps us to grasp a beer brand’s soul. This helps us to facilitate our designers’ creative process, to improve the quality of their proposals and to enhance them with a brand story.
When creating the concept for a new dispenser, we view its “soul” as consisting of three parts:
The rational: this corresponds to the product itself and provides us with the technical information for the project.
The emotional: this represents the identity of the brand, based on which we define its identity and its story.
The relational: appeals to the beer consumer. We profile them in depth, with the specific goal of obtaining valuable insights so as to create a unique product.
WE HELP YOU TO CONSTRUCT YOUR BRAND
At Ideliq, we design and manufacture exclusive taps that create value for your brand and boost your business.
By conveying your brand’s DNA in our dispensers, they become a powerful commercial tool that helps differentiate you and facilitates the consumer’s purchase decision at the point of sale.
What’s more, you will reinforce your presence in the bar, going beyond the image of your bottle case, with a customised, dependable tap that enjoys an excellent price-quality ratio.
WHY ARE WE UNIQUE?
We shy away from the commonplace, from clichés. We look for the exclusive features of each brand, the ones which mark it out from the rest.
We specialise in the customisation of beer dispensers
We go one step further in customised design by incorporating the know-how of Aplimet, a company with nearly 20 years of experience in the sector.
We have our own method of analysis and development
Creating taps with soul is the result of a rigorous work method. An expert branding team studies the brand in depth in order to discover the “hidden truth” that the product’s final design needs to reflect.
We build value for brands through the design
At Ideliq we call it emotional design. A design that stands out, which is not satisfied with just including the brand, but which brings out its essence and communicates its meaning. What’s more, we always involve the client in the process of creating the product.
THE SOUL OF APLIMET
IS REFLECTED IN IDELIQ
Ideliq belongs to Aplimet, a company that is already a national and international benchmark in the design and manufacture of quality dispensers for the beer industry.
Aplimet has spent more than 15 years dedicating itself body and soul to creating products that connect emotionally with beer lovers. It achieves this through creative, innovative designs which are endowed with the latest technologies.
Drawing on Aplimet’s experience and resources, Ideliq takes the concept of customisation a step further – finding the essence of each beer brand and embodying it in a unique dispenser.
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CALL US
(+34) 93 565 01 63
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