Our Iluma draft beer tower serves the beers at the prestigious L´Edito restaurant in Dijon

The restaurant in Bourgogne will have 10 of our draft beer towers at its bar, presiding over the premises. This agreement has been possible thanks to the work of our French distributor, Hopteam, a company which, like Aplimet, wagers on combining technology and functionality in equipping bars and restaurants.

To talk about Iluma is to talk about one of our leading products. Its innovative design leaves no one indifferent and catches people’s attention not only with its appearance, but because the body and drum of the tower can be swapped. It also has side grooves with LED lighting that warm the premises and enhance expectation.

This beer tower was presented at the last BrauBeviale trade fair held in Nuremberg (Germany) in 2016, where it caused enormous expectation. The Premium range of products, which complement the Ágora and The Arch draft beer towers, revolutionised the understanding of the relationship with the customer, as they wagered on functionality, connectivity and appearance in beer towers.

A premium draught beer tower for an exclusive premises

L´Edito is a well-known chain of restaurants of the French Groupe Holding RD Finance, which since 2001 has worked on a unique restaurant concept: traditional cuisine in contemporary and modern surroundings. Its restaurant in Dijon has a gourmet menu on which its food is tasted in an atmosphere in which books play a leading role (logical considering that Edito means publishers). Here, the classical mixes with the modern, and books and typewriters jostle for position with high-definition screens and our own draft beer towers.

With this agreement, we increase our presence in France, a key territory in our internationalisation process as Frank López, our export sales manager, explained.