A top of the line beer

Demi de Mêlée is a Belgian beer whose taste is at the exact point between a strong and a light beer, between the quality of a tasting beer and the taste of a traditional beer. The result, crowned with a malty flavour and fine hop notes, has earned it success at the 2022 World Beer Awards, being recognised as the World’s Best Blonde Beer.

Only by being the best can you work with the best. That’s why when we were asked to create a beer column that reflected the brand’s values, we jumped into action, incorporating the client’s team in the process to come up with the best solution. To do so, we had to take into account all the circumstances that influence when converting the essence of a beer brand to a beer column at the bar, from technical specifications to current legislation.

We therefore worked on different proposals until we reached the final result, a sober and elegant column in which the logo is the main protagonist, with an internal lighting system that highlights its presence at the bar. An essential opening for success.

You can see the new Demi de Mêlée beer dispenser in our Ideliq catalogue.